Project 04
SMR Glass
SMR Glass
SMR Glass
A clear industrial identity and catalogue language for a material-led business with technical depth.
A clear industrial identity and catalogue language for a material-led business with technical depth.
A clear industrial identity and catalogue language for a material-led business with technical depth.
Role
Identity System
Duration/Type
Catalogue
Category/Scope
Industrial / Glass
Status/Stores
Concept Study
Opening Direction
Opening Direction
Opening Direction
The work begins by identifying what the brand should make people feel before it asks them to remember a logo. The system is built through tone, rhythm, and a set of visual cues that can stretch across moments.
The work begins by identifying what the brand should make people feel before it asks them to remember a logo. The system is built through tone, rhythm, and a set of visual cues that can stretch across moments.
Image A
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Identity System
Identity System
Identity System
A restrained palette, confident typographic hierarchy, and flexible layout rules create a brand language that feels specific without becoming decorative. Every touchpoint has space to breathe.
A restrained palette, confident typographic hierarchy, and flexible layout rules create a brand language that feels specific without becoming decorative. Every touchpoint has space to breathe.
Outcome
Outcome
Outcome
The final direction gives the brand a clear voice and a visual foundation for campaigns, packaging, social content, and future brand extensions.
The final direction gives the brand a clear voice and a visual foundation for campaigns, packaging, social content, and future brand extensions.
Image C