I see stories in things
most people walk past.

A door is just a door to most people. To me, it opens somewhere, and that somewhere is worth telling. That instinct, the one that finds a narrative in the ordinary, is what I bring to every brand I work on.

I'm a brand designer and creative strategist, graduated from NIFT Bangalore. I work at the intersection of identity, storytelling, and strategy: not just making brands look good, but making sure every corner of a brand says the same thing, feels the same way, and leaves the same impression.

I build brands from nothing: from the name, the logo, the packaging, the product, all the way to a live store. I've walked into established brands and found the chaos, then built the systems that stopped it.

I move with time. I don't hold onto tools, I hold onto outcomes. If AI gets me to the right result faster and frees up space for better thinking, I use it without hesitation. The tool is never the point. The story is.

Before brand work, there was NIFT: product design, UI, craft documentation, spatial design. A different discipline, the same instinct for making things that feel considered. See that work on Behance →