Project 03
Chill Wild Child
Chill Wild Child
Chill Wild Child
A playful visual system balancing spontaneity, warmth, and a memorable social-first voice.
A playful visual system balancing spontaneity, warmth, and a memorable social-first voice.
A playful visual system balancing spontaneity, warmth, and a memorable social-first voice.
Role
Visual Identity
Duration/Type
Social System
Category/Scope
Kids / Play
Status/Stores
Concept Study
Opening Direction
Opening Direction
Opening Direction
The work begins by identifying what the brand should make people feel before it asks them to remember a logo. The system is built through tone, rhythm, and a set of visual cues that can stretch across moments.
The work begins by identifying what the brand should make people feel before it asks them to remember a logo. The system is built through tone, rhythm, and a set of visual cues that can stretch across moments.
Image A
Image B
Identity System
Identity System
Identity System
A restrained palette, confident typographic hierarchy, and flexible layout rules create a brand language that feels specific without becoming decorative. Every touchpoint has space to breathe.
A restrained palette, confident typographic hierarchy, and flexible layout rules create a brand language that feels specific without becoming decorative. Every touchpoint has space to breathe.
Outcome
Outcome
Outcome
The final direction gives the brand a clear voice and a visual foundation for campaigns, packaging, social content, and future brand extensions.
The final direction gives the brand a clear voice and a visual foundation for campaigns, packaging, social content, and future brand extensions.
Image C