Print, motion & brand collateral: SMR Glass Pvt. Ltd., Belagavi
SMR Glass Pvt. Ltd. is a toughened glass manufacturer based in Belagavi, preparing to launch and establish their presence in the market. They needed launch collateral that would introduce the brand confidently. to the public on the street, to trade visitors at an expo, and to potential clients through a brand document. A direct brief, a focused scope, and a clear goal: make a new business look like it means business from day one.
Two 12×8 feet outdoor hoardings designed for the store opening and brand awareness. At that scale, design has to work from a distance in seconds. the hierarchy, the message, and the visual have to land before the viewer has moved on. Outdoor advertising at this size is one of the most unforgiving formats in design. There's no scroll, no second chance.
For their expo presence, SMR Glass needed a digital screen video that could do the introductory work for them. explaining who they are, what they manufacture, how the glass is made, and who their clients would be. All in a format that loops on a screen and holds attention in a busy exhibition environment.
Motion work. the expo video is a digital screen piece; stills are not available for display here.
A brand profile book is currently in progress. a leave-behind for client meetings and trade relationships that presents SMR Glass in depth. For a B2B manufacturer, this kind of document carries significant weight: it's often the thing that sits on a client's desk and gets referred back to. It has to look as good as the product it represents.
In progress. the coffee table book is currently being designed and will be updated here on completion.
This project shows range: the ability to shift register, understand a completely different industry and audience, and deliver work that fits the context it lives in.